FlexLA
FlexLA
04
moovel
October 4, 2018
United States
Market launch for downtown LA rideshare program, FlexLA.
![](https://uploads-ssl.webflow.com/5f3b5517b92266cac0a808a9/5f3c65ccf240b0e9cc2d14ca_brand.png)
Brand & Marketing Strategy
![](https://uploads-ssl.webflow.com/5f3b5517b92266cac0a808a9/5f3c67326e9bcafb8c363668_comms-pr.png)
Communications, PR & Media Relations
Directed go-to-market strategy and market launch for downtown LA rideshare program, FlexLA. Designed franchise brand strategy for Flex brand to extend globally. Directed guerilla marketing activities including street teams, targeted out-of-home awareness campaigns and earned influencer activity.
![](https://uploads-ssl.webflow.com/5f3b5517b92266cac0a808a9/5f3c6179119b209070175667_Flex1.png)
![](https://uploads-ssl.webflow.com/5f3b5517b92266cac0a808a9/5f3c617daa3ba044d4479f2a_Flex2.png)
![](https://uploads-ssl.webflow.com/5f3b5517b92266cac0a808a9/5f3c61838e67341d628daf64_Flex3.png)
Standing out in the rideshare battle can be a daunting proposition. FlexLA stands out with 70s aesthetic.
AdWeek