Market launch for downtown LA rideshare program, FlexLA.
Brand & Marketing Strategy
Communications, PR & Media Relations
Directed go-to-market strategy and market launch for downtown LA rideshare program, FlexLA. Designed franchise brand strategy for Flex brand to extend globally. Directed guerilla marketing activities including street teams, targeted out-of-home awareness campaigns and earned influencer activity.
Standing out in the rideshare battle can be a daunting proposition. FlexLA stands out with 70s aesthetic.