Work samples and collaborations from brands I've managed
Spearheaded global campaign to celebrate public transit riders and encourage transit use agnostic of service territory or individual brands.
Created media engagement platform to breakthrough cost-effectively at SXSW including hosted presentations, press events, stunts and guerrilla marketing activities.
Cultivated an earned programming opportunity hosting a 24 hour hackathon to solve LA's traffic problems in partnership with Daimler Digital Life .
Invited select automotive, mobility and lifestyle journalists, bloggers and influencers to a hosted event introducing moovel to North American media.
Invited industry professionals to an interactive ideation workshop to guide the development of a problem statement for a follow-on hackathon during one of the mobility industry's largest events, LACoMotion.
Collaborated with Daimler mobility service companies to create a physical installation and experience to host journalists and influencers during SXSW. Hosted press events, stunts, and briefings earning Tier 1 media coverage.
Collaborated with CEO and global communications team to produce an international speaking circuit including keynotes and panels at SXSW, CES, MWC, UITP and various trade, industry and local tech events.
Developed talk tracks and storylines for keynote speeches and presentations in collaboration with executive team.
Lead content strategy to steer industry narrative and establish domain authority through infographics, case studies, white papers and thought leadership material.
Collaborated with global CMO and brand team to produce internationally harmonized brand narrative, combining a B2C and B2B/G narrative across markets.
Spearheaded the development of a managed services offering providing digital advertising and app-based performance marketing services utilizing in-house labor to drive channel sales and build marketing as a USP and competitive differentiator to drive new business opportunities.
Created scalable, editable and sustainable sales enablement tools for enterprise sales team ensuring brand narrative, expression, and key messaging was consistent across touch points to build brand equity and affinity.
Lead brand, marketing and communications strategy to introduce a community ridehailing in downtown LA.
Directed out-of-home advertising campaign utilizing low-cost placements with strong creative to drive mass market awareness for downtown LA ridehailing pilot, FlexLA.
Built low-cost mass market awareness for LA community ridehailing pilot through guerilla marketing tactics including street decals, drink coasters, and strategic out-of-home advertising.
Cultivated earned sponsorship and strategic placement for a "mobile engagement experience" at one of the mobility industry's largest tech and fare collection events. Van experience featured a new validation system which was demonstrated by validating tickets for event attendees.
Directed digital storytelling strategy to communicate core pillars of emerging Mobility-as-a-Service market to industry influencers and thoughts leaders to build positioning as industry pioneer and innovator.
Developed strategy to increase presence at events locally, nationally, and internationally through scalable, modular event tools and sourcing of strategic production partners.
Developed scalable and modular event kits to accommodate a variety of environments while maintaining brand quality standards.
Drove influence through strategic analyst engagement with Tier 1 analysts. Produced white papers with key analyst groups and secured leading positions for product and industry innovation year-over-year across major industry scorecards.
Drove marketing team to become revenue center producing incremental sales through existing customers via templates, cooperative programs and paid engagements. Produced incremental revenue stream (5% of total sales) by monetizing existing marcom headcount through professional marketing services.
Directed simple yet impactful physical installation of an OKR wall to visibly display performance and progress in achieving quarterly OKRs. Installation helped foster a culture of accountability by allowing teams to celebrate wins.
Led business case, go-to-market strategy and launch initiatives for new business line focusing on powering multi-modal rewards and loyalty programs for moovel’s transit agency customers, monetized through in-app advertising and third-party content.
Cultivated partnerships with strategic mobility influencers to host panel discussions and fireside chats to drive mind share via thought leadership, industry awareness and influencer endorsement.
Developed culture playbook, TheRules of Play, communicating SafeTec’s brand values and cultural philosophies.
Led digital strategy to infuse new brand within SafeTec’s corporate website.
Created employee engagement platform to improve communication and recognition via polling and surveys, and an employee store fueled by “kudos cash” - a culture currency used to inspire peer:peer recognition.
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Directed re-brand for SaaS provider including brand guidelines, material selections, stationary kit and identity support tools. Utilized natural elements and responsible materials to extend brand message and resonate with environmentally conscious buyers.
Supported account-based marketing activities at scale to grow lifetime value and increase customer stickiness.
Developed annual go to market plan, highlighting key market engagement efforts, industry trends, product roadmap, competitive landscape, audience segmentation, upsell opportunities, nurture initiatives, horizontal lead gen strategies and targeted vertical strategies.
Completed user experience guidelines for web, tablet and mobile experiences, including on-site inventory technician tools.
Directed production of brand story video with boutique agency partner, highlighting industry verticals, mission and people behind SafeTec.
Helped create new product line for for outsourced Hazard Communication signage and printing, utilizing third-party providers to deliver >90% gross margins to business through fully-outsourced model.
Established vision and day-in-the-life direction for documentary-style video highlighting SafeTec's on-site inventory services. Intent was to humanize the people behind the software-as-a-service company to drive affinity and brand preference.
Launched vertically-focused strategic marketing campaigns to increase market penetration within target verticals. Campaign tactics included industry advertising, direct mail, events, strategic sponsorships, and targeted microsites including industry-focused case studies and messaging.
Published a white paper and thought leadership campaign in partnership with one of the most prominent Environmental, Health & Safety (EH&S) industry publications highlighting an eminent and monumental regulation affecting all manufacturers.
Created an employee store fueled by“kudos cash” - a culture currency used to inspire peer:peer recognition. Employees were able to purchase goods via a managed marketplace, streamlining marketing operations for giveaways and branded goods, while rewarding performance across the company.
Developed online user community for SafeTec Customer Success, helping bring a peer-to-peer networking platform for EH&S professionals, while fostering opportunities for customer insights to shape product roadmap. User Community helped drive brand affinity and loyalty within existing customer base.
Led re-brand effort for chemical compliance SaaS provider, SafeTec. Crafted brand story, spearheaded brand audit, constructed brand messaging framework, and produced brand asset library with agency partner including new logo, visual identity guidelines, and brand guidelines.
Developed a unique way to engage prospects at trade show events via an interactive game communicating value prop of SaaS offering. Game was available at trade show stands with prizing for top scores/players, providing a unique tactic to drive booth traffic and differentiate from competitors.
Collaborated with broadcast affiliates to create custom green living segments, guided by technically-sound green living topics and tips.
Leveraged partnership through Portland-area NBC affiliate KGW to inform Northwest Cable News “Living Green” in-content segments with energy efficient tips.
Designed, produced and placed series of print, OOH, TV and radio ads to raise awareness for ENERGY STAR homes in the northwest. Customized in local markets through affiliate channels including regional utilities , builders, trades, and green building manufacturers.
Designed builder recognition campaigns for Energy Star builders in the northwest. Produced series of TV ads highlighting local builders and participating local utilities leveraging “blue home” campaign.
Directed design of homeowner welcome guide for new Energy Star homeowners.
Spearheaded strategic opportunity to construct Montana’s first net zero home, leveraging St. Jude Children’sHospital’s Dream Home Giveaway promotional framework as an educational demonstration project and campaign platform. The home represented St. Jude’s first “green” Dream Home, attracting more than 10,000 visitors for on-site tours, raising over $600,000 for St. Jude while increasing green building awareness at a state-level over 30% YOY. Campaign was supported and endorsed publicly by Billings Mayor, Montana Governor and US Senator Max Baucus.
Capitalized on brand synergies between Toyota, ENERGY STAR and Umpqua Bank to bring-to-market a three-month consumer sweepstakes giving away a donated3rd generation Prius. Campaign included TV, radio, print, OOH, social media,PR, and daily events staffed with brand ambassadors for 90 days. Campaign was funded through strategic alliances and partnerships ,and earned over $1M in leveraged media.Negotiated key relationship to become the official escort of the 2009 Portland’s Christmas Tree Parade and Lighting ceremony. Supported by city officials, including Portland, OR mayor Sam Adams. Giveaway sanctioned during annual Christmas Tree Lighting in Portland’s city center.
Created cooperative advertising platform for Northwest Energy Star, Earth Advantage, and a variety of local builders and green building manufacturers to raise awareness for green building via a 12-month media subsidized campaign.