SXSW 2018
SXSW 2018
03
Lisa Hampton
March 9, 2018
United States
Experiential thought leadership activation during SXSW with a physical installation and experience, a lively roundtable discussion and a self-driving car PR stunt.
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Growth Marketing
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Communications, PR & Media Relations
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Brand & Marketing Strategy
Created an experiential thought leadership activation during SXSW 2018. Constructed a physical installation within the Mercedes.me Palm Park takeover with all Daimler mobility services brands under one roof. Created buzz through moovel Lab's self-driving car. Earned media interviews and coverage in Forbes, Government Technology, and a host of top tier publications.
Hosted industry thought leaders for a spirited debate on how to create a Mobility Operating System in partnership with Rocky Mountain Institute.
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For five minutes, I was a self-driving car. Thanks to Moovel Lab, the R&D arm of German auto manufacturer Daimler-Benz’s Moovel Group, I experienced what it's like to drive by sensor at SXSW in Austin.
Dustin Haisler, Chief Innovation Officer, e.Republic Inc. & Government Technology contributor